What is a Minimum Advertised Price (MAP) Policy and MAP Violation?

The Minimum Advertised Price (MAP) policy, established by manufacturers or brand owners, dictates the lowest price at which a product can be advertised for sale to consumers. The purpose of this policy is to safeguard brand integrity, prevent price wars, ensure fair competition among retailers, and maintain healthy profit margins for both manufacturers and sellers. Thus, it is crucial to comply with MAP policies to foster strong relationships between brands and their retail partners. However, MAP violations occur when sellers advertise and sell products at prices below the MAP specified on the Product page. 

Check out this article to learn how to be alerted when a seller violates your MAP policy. You can also read this article to see which products are being sold below the Minimum Advertised Price (MAP).